Paul French Walks Across a Continent for Charity
Omar Yusuf — July 17, 2011 — Marketing
For an ordinary man, the 2,553 mile trek from Perth to Sydney might seem daunting, but Paul French is no ordinary man; he's a Stormtrooper.
In the hopes of raising money for the Starlight Foundation and attracting attention to the ill and hospitalized children of Australia, Paul French has resolved to walk five days a week, every week until he's crossed the continent. At his current pace -- about 25 miles a day -- he's expected to complete the voyage in six months, but the trooper is resolute. After all, this time he's fighting for a worthy cause.
Why a Stormtrooper? It's unclear, but my guess is that between the helmet and armor, the uniform is enough to keep him warm during Australia's tepid winter.
In the hopes of raising money for the Starlight Foundation and attracting attention to the ill and hospitalized children of Australia, Paul French has resolved to walk five days a week, every week until he's crossed the continent. At his current pace -- about 25 miles a day -- he's expected to complete the voyage in six months, but the trooper is resolute. After all, this time he's fighting for a worthy cause.
Why a Stormtrooper? It's unclear, but my guess is that between the helmet and armor, the uniform is enough to keep him warm during Australia's tepid winter.
Trend Themes
1. Fundraising Treks - Opportunity for individuals to undertake long-distance treks for charity and raising awareness for a cause.
2. Cause-based Costumes - Increasing trend of individuals wearing unique costumes to draw attention to charitable causes.
3. Creative Philanthropy - Emerging trend of individuals finding creative and unconventional ways to raise money for charitable organizations.
Industry Implications
1. Charitable Organizations - Charitable organizations can explore partnering with individuals undertaking long-distance treks to raise funds and awareness.
2. Costume Retail and Design - Opportunity for costume designers and retailers to cater to the demand for unique costumes that support charitable causes.
3. Adventure Tourism - Adventure tourism industry can tap into the trend of individuals seeking unique and challenging treks for fundraising purposes.
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