The Paul Frank x Medicom Toy 'Julius' Gives Bearbrick a Primate Makeover
Matt Ho — October 20, 2011 — Life-Stages
I've always wondered why it took so long for the Paul Frank x Medicom Toy 'Julius' Bearbrick to happen, but now the monkey joins the many iconic characters who have been immortalized in toy form by Medicom.
Like many Bearbricks, the Paul Frank x Medicom Toy 'Julius' takes on a bricked aesthetic in the shape of a bear, as the name suggests. The design stays true to the fashionable monkey with no changes to the colors or looks aside from the ears and his new boxy form. There will be 100% and 400% scaled sizes available for the figure as well.
The Paul Frank x Medicom Toy 'Julius' was designed exclusively for the distribution company ANA Division.
Like many Bearbricks, the Paul Frank x Medicom Toy 'Julius' takes on a bricked aesthetic in the shape of a bear, as the name suggests. The design stays true to the fashionable monkey with no changes to the colors or looks aside from the ears and his new boxy form. There will be 100% and 400% scaled sizes available for the figure as well.
The Paul Frank x Medicom Toy 'Julius' was designed exclusively for the distribution company ANA Division.
Trend Themes
1. Toy Collecting - The popularity of iconic character figurines opens up opportunities for collectors to expand their collections.
2. Collaborative Toys - Partnerships between different brands to create unique toy collaborations attract collectors and enthusiasts.
3. Limited Edition Figures - The release of limited edition figures creates exclusivity and drives demand among collectors.
Industry Implications
1. Collectibles - The collectibles industry can leverage the demand for iconic character figurines to create limited edition releases.
2. Toy Manufacturing - Toy manufacturers can explore collaborative partnerships to create unique and sought-after toy collections.
3. Distribution - Distribution companies can capitalize on the popularity of collectible figures by securing exclusive partnerships to distribute limited edition releases.
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