Pat McGrath Launched a Variety of Hydrating Glosses
Riley von Niessen — May 9, 2018 — Fashion
References: patmcgrath & popsugar
Pat McGrath beauty is gearing up for the summer with a range of new lip glosses, which come in a vast variety of different shades that range from classic berry colors, to iridescent metallics that function as great toppers.
In order to make application more precise, Pat McGrath includes an applicator that has a concave center, which grabs just the right amount of product while evenly distributing it. In order to get a more subtle finish, the brand recommends that consumers pat it on with their fingers instead. This also helps to create a plumping effect, as the gloss is consolidated more densely.
The whole range of lip glosses are set to launch on May 11th, and will be available from the brand's website.
In order to make application more precise, Pat McGrath includes an applicator that has a concave center, which grabs just the right amount of product while evenly distributing it. In order to get a more subtle finish, the brand recommends that consumers pat it on with their fingers instead. This also helps to create a plumping effect, as the gloss is consolidated more densely.
The whole range of lip glosses are set to launch on May 11th, and will be available from the brand's website.
Trend Themes
1. Iridescent Lip Glosses - The trend of iridescent lip glosses is on the rise, presenting opportunities for new product development and marketing strategies in the beauty industry.
2. Precise Applicators - The trend of including precise applicators in lip gloss packaging presents opportunities for innovating in applicator design and creating more user-friendly beauty products.
3. Subtle Lip Gloss Finishes - The trend of creating subtle lip gloss finishes that can be applied with fingers presents opportunities for developing hybrid products that combine lip balm and lip gloss in the beauty industry.
Industry Implications
1. Beauty Industry - The beauty industry can capitalize on the trend of iridescent lip glosses and new applicator designs by launching innovative products that cater to consumer needs and preferences.
2. Packaging Industry - The packaging industry can capitalize on the trend of precise applicators in lip gloss packaging by designing and producing more efficient applicators that enhance the user experience.
3. Retail Industry - The retail industry can capitalize on the trend of subtle lip gloss finishes by creating engaging marketing strategies that promote the convenience and versatility of hybrid products to consumers.
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