Skullcandy x Budweiser's Air Raid is a Compact Party Speaker
Laura McQuarrie — October 8, 2014 — Tech
References: skullcandy & mademan
The Air Raid is a limited edition party speaker that was created in a collaboration between Skullcandy and Budweiser, bringing together two must essentials for a big get-together: music and beer. The speaker may feature a retro-inspired design in red, white and blue, but it's loaded with a ton of modern features to keep the party going. The Bluetooth Air Raid speaker has an impressive 14-hour battery life, and three LED indicator lights to show how long before the device needs a charge. The speaker is also equipped with an A/C adaptor and is drop-proof, water-resistant and loud—it might just be your most rowdy party guest.
Only 1,000 speakers are being produced as part of the Skullcandy x Budweiser collaboration, available from just a handful of retailers as of October 7th.
Only 1,000 speakers are being produced as part of the Skullcandy x Budweiser collaboration, available from just a handful of retailers as of October 7th.
Trend Themes
1. Limited Edition Collaborations - The success of the Skullcandy x Budweiser Air Raid speaker collaboration suggests a growing consumer interest in limited edition products made by multiple brands - paving the way for new collaborations across multiple industries.
2. Bluetooth Party Speakers - As portable and durable consumer electronics continue to trend, there is a disruptive innovation opportunity for new, unique and affordable Bluetooth party speakers in the market to cater to diverse demographics.
3. Retro-inspired Modern Design - The Skullcandy x Budweiser Air Raid speaker demonstrates the trend towards vintage aesthetics with modern capabilities, calling for design innovation opportunities across various industries to produce retro-inspired modern products.
Industry Implications
1. Consumer Electronics - This trend of durable party speakers creates opportunities in the consumer electronics industry, with growing interest in high-quality and long-lasting portable audio devices that are waterproof and impact-proof.
2. Food and Beverage - The collaboration between Skullcandy and Budweiser creates an opportunity for other food and beverage and alcohol brands to collaborate with consumer electronics companies to create complementary products.
3. Retail - The limited edition nature of the Skullcandy x Budweiser Air Raid speaker highlights the growing significance of exclusive retail offerings and presents an opportunity for traditional brick-and-mortar stores to differentiate from online retail giants and offer unique items for sale.
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