New Look Promotes the Upcoming Holidays with a Party Collection Video
Katie Pagnotta — November 16, 2012 — Pop Culture
References: marieclaire & cocosteaparty
Store New Look introduced a party collection runway video to capitalize on upcoming December holidays and New Year's Eve.
The retailer understands there is a vast market for sparkly and party appropriate apparel. The showcase features a mix of female and male models rocking popular pieces like the little black dress and the special occasion clutch. The video opens with a glow in the dark dance group of men who work the runway, followed by a series of women walking and showing off the fashions. The video uses a camera flash effect and the soundtrack is a consistent upbeat track. They are catchy and a good choice to counteract the clothing.
By creating a runway video, New Look has found a way to revamp the party collection exhibition and market its website and the merchandise it carries.
The retailer understands there is a vast market for sparkly and party appropriate apparel. The showcase features a mix of female and male models rocking popular pieces like the little black dress and the special occasion clutch. The video opens with a glow in the dark dance group of men who work the runway, followed by a series of women walking and showing off the fashions. The video uses a camera flash effect and the soundtrack is a consistent upbeat track. They are catchy and a good choice to counteract the clothing.
By creating a runway video, New Look has found a way to revamp the party collection exhibition and market its website and the merchandise it carries.
Trend Themes
1. Digital Fashion Shows - Creating virtual runway shows allows retailers to showcase their collections in a more interactive and engaging way.
2. Gender-inclusive Fashion - Featuring both male and female models in fashion showcases promotes inclusivity and appeals to a wider audience.
3. Enhanced Visual Effects - Using special effects like camera flash can add excitement and intrigue to fashion videos, capturing viewers' attention.
Industry Implications
1. Fashion Retail - Retailers can leverage runway videos to promote their collections and drive traffic to their online stores.
2. Event Production - Companies specializing in organizing fashion shows can adapt to the growing demand for digital fashion showcases.
3. Video Production - Professionals in video production can explore creating innovative visual effects to enhance fashion videos and make them more captivating.
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