HonkMobile's HonkTAP Requires No App to Pay for Parking
Laura McQuarrie — July 3, 2019 — Autos
References: vimeo & mobilesyrup
Parking app HonkMobile launched a virtual parking meter by the name of HonkTAP to make it easy for drivers to use their phones to pay for parking. Unlike other systems that require specific apps to be downloaded to process a payment, HonkTAP provides a seamless, app-free experience. Drivers are able to simply tap their smartphone on an NFC tag to pay for their parking spot with a service like Apple Pay. For older devices that can't make the most of the NFC feature, there is also the option to scan a QR code.
All the while offering a great deal of convenience to consumers today, the system also helps to save thousands of dollars that would otherwise need to be put towards traditional, space-consuming parking meters.
All the while offering a great deal of convenience to consumers today, the system also helps to save thousands of dollars that would otherwise need to be put towards traditional, space-consuming parking meters.
Trend Themes
1. Virtual Payment Systems - Disruptive innovation opportunity: Develop app-free payment systems that utilize NFC technology or QR codes.
2. Seamless Mobile Transactions - Disruptive innovation opportunity: Create frictionless payment experiences for consumers by eliminating the need for specific apps or devices.
3. Digital Parking Solutions - Disruptive innovation opportunity: Design virtual parking meters that reduce costs and increase convenience for both drivers and municipalities.
Industry Implications
1. Mobile Payment - Disruptive innovation opportunity: Enhance mobile payment technologies to enable easy and secure parking transactions.
2. Smart City - Disruptive innovation opportunity: Integrate digital parking solutions into smart city infrastructure to optimize urban parking management.
3. Transportation - Disruptive innovation opportunity: Develop innovative parking payment systems that improve the overall transportation experience for drivers.
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