Green P Parking is Reducing Costs With Vouchers to Local Businesses
References: parking.greenp & marketingmag
To help lower the effect of high parking fees in the urban Toronto area, the Green P Mobile Pay platform in conjunction with the Toronto Parking Authority has put together a parking coupon initiative. The program will offer drivers redeemable discounts to local businesses in light of the high hourly parking rates. The offers are exclusive to lots in the Liberty Village area, and will help to improve the community as well as connect consumers to local businesses.
The platform is designed so that drivers paying for their parking via the Green P Mobile Pay app are able to check into the lots throughout the Liberty Village area and receive a text containing a link to a coupon at a shop or eatery in the area. Coupons include items such as 2-for-1 pizza or grocery discounts, as a way to make a $3-4 parking fee that much more worth it.
The platform is designed so that drivers paying for their parking via the Green P Mobile Pay app are able to check into the lots throughout the Liberty Village area and receive a text containing a link to a coupon at a shop or eatery in the area. Coupons include items such as 2-for-1 pizza or grocery discounts, as a way to make a $3-4 parking fee that much more worth it.
Trend Themes
1. Parking Coupon Initiative - The implementation of a parking coupon initiative, in which parkers receive discounts to local businesses, presents an opportunity for businesses to generate increased customer traffic.
2. Mobile Pay App Integration - Integration of discounted mobile pay app payments presents an opportunity for other parking operators and cities to provide similar parking promotions.
3. Localized Promotions Programs - The creation of localized promotional programs where businesses team with parking platforms provides an opportunity for increased customer traffic and more efficient parking.
Industry Implications
1. Parking Industry - The parking industry can benefit from the implementation of localized promotional programs that incentivize customers to park and explore local businesses.
2. Retail Industry - The retail industry can leverage coupon promotions to drive increased customer traffic and potentially yield higher sales.
3. Mobile App Industry - The mobile app industry can provide solutions that allow parking operators and cities to create parking coupon promotions through their mobile applications.
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