This VERNER Spring Catalog Highlights Understated City Looks
Jana Pijak — October 9, 2014 — Marketing
Entitled 'Eat Cake', VERNER's Spring/Summer 2014/2015 collection boasts simplistic Parisian fashions that are inspired by infamous French monarch Marie Antoinette. Named after the queens famed "Let them eat cake" quote, this catalog takes Marie's opulent robes and tiered dresses and strips them down to bare forms.
The Melbourne-based label features designs by Ingrid Verner who dresses her models in oversized shirt silhouettes and boxy dresses that are an understated translation of historic Parisian fashion.
These looks are designed for the urban fashionista and feature a look that is both streamlined and sophisticated. Its standout looks are its easy day dresses that are perfect for a day at work or a weekend brunch date. Its other key looks are robes that feature accordion-like shapes and skirt designs.
The Melbourne-based label features designs by Ingrid Verner who dresses her models in oversized shirt silhouettes and boxy dresses that are an understated translation of historic Parisian fashion.
These looks are designed for the urban fashionista and feature a look that is both streamlined and sophisticated. Its standout looks are its easy day dresses that are perfect for a day at work or a weekend brunch date. Its other key looks are robes that feature accordion-like shapes and skirt designs.
Trend Themes
1. Simplistic Parisian Fashions - Opportunity for disruptive innovation in creating minimalist and understated designs inspired by historic Parisian fashion.
2. Oversized Shirt Silhouettes - Opportunity for disruptive innovation in creating unique and exaggerated shirt designs for urban fashionistas.
3. Accordion-like Shape Robes and Skirts - Opportunity for disruptive innovation in experimenting with new designs that incorporate accordion-like shapes in robes and skirts.
Industry Implications
1. Fashion Design - Opportunity for disruptive innovation in the fashion industry by designing minimalist and understated Parisian-inspired clothing.
2. Women's Apparel - Opportunity for disruptive innovation in the women's apparel industry by introducing oversized shirt silhouettes for a unique fashion statement.
3. Textile and Fabric Manufacturing - Opportunity for disruptive innovation in the textile and fabric manufacturing industry by creating new fabrics and materials to achieve accordion-like shapes in robes and skirts.
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