The Joule Shines at Paris Auto Show
Going Like Sixty — October 12, 2008 — Autos
References: southafrica.info & blog.wired
Electricity is still clearly charging the automotive world. At the Paris Auto Show, the Joule has been stealing all the press coverage--and for the right reason.
The Joule is a six-passenger electric car that boasts a range of 250 miles and an estimated cost of $22,000-$28,000. It's made in South Africa--certainly not a region known for its car production. The finished product will consist of about 50% local content.
Implications - The eco-movement has been a culturally powerful force that has informed the values of a large segment of society. These consumers prize efficient design and waste reduction. Companies should consider creating campaigns to promote their environmental initiatives and draw these consumers in closer to the brand.
The Joule is a six-passenger electric car that boasts a range of 250 miles and an estimated cost of $22,000-$28,000. It's made in South Africa--certainly not a region known for its car production. The finished product will consist of about 50% local content.
Implications - The eco-movement has been a culturally powerful force that has informed the values of a large segment of society. These consumers prize efficient design and waste reduction. Companies should consider creating campaigns to promote their environmental initiatives and draw these consumers in closer to the brand.
Trend Themes
1. Electric Vehicle Revolution - The growing popularity of eco-cars like the Joule indicates a trend towards sustainable transportation solutions.
2. Global Sustainability Movement - The success of the Joule in international markets highlights the increasing demand for environmentally-friendly products worldwide.
3. Localization in Manufacturing - The Joule's emphasis on local content reflects a trend towards supporting regional economies in the automotive industry.
Industry Implications
1. Automotive - The automotive industry has the opportunity to capitalize on the electric vehicle revolution by developing and marketing more eco-friendly car models.
2. Renewable Energy - The renewable energy industry can benefit from the demand for electric vehicles by providing sustainable and efficient charging infrastructure.
3. Marketing and Advertising - The marketing and advertising industry should focus on campaigns that highlight environmental initiatives and cater to the growing consumer interest in eco-friendly products.
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