The Parinee Tower is Designed for Bollywood
Michael Hines — August 3, 2011 — Art & Design
References: jameslawcybertecture & evolo.us
Mumbai isn't too well known for its architecture, but that could all change once the Parinee Tower is built. Designed by James Law Cybertecture, the Parinee Tower is designed to house a multitude of businesses, with the biggest star (pun intended) being the Indian film industry.
The Parinee Tower is being more or less built to cater to Bollywood, which means that it is going to be built in the biggest and brightest Indian city, Mumbai. The tower has a unique design that sees each and every section of the facade segmented into triangles of all shapes and sizes. Some triangles are covered in glass while others are open-air with the most interesting triangles housing massive LED screens designed to promote films. While I don't ever expect Bollywood to surpass Hollywood in terms of star power, they seem to be making huge strides when it comes to their architecture. The Hollywood sign is nothing compared to Parinee Tower.
The Parinee Tower is being more or less built to cater to Bollywood, which means that it is going to be built in the biggest and brightest Indian city, Mumbai. The tower has a unique design that sees each and every section of the facade segmented into triangles of all shapes and sizes. Some triangles are covered in glass while others are open-air with the most interesting triangles housing massive LED screens designed to promote films. While I don't ever expect Bollywood to surpass Hollywood in terms of star power, they seem to be making huge strides when it comes to their architecture. The Hollywood sign is nothing compared to Parinee Tower.
Trend Themes
1. Cinema-inspired Architecture - There is an opportunity for architects and designers to explore the incorporation of cinema themes into building designs, creating unique and visually appealing structures.
2. Interactive Façade Designs - The use of segmented triangles, LED screens, and glass in building facades presents an opportunity for innovative and interactive advertising strategies for businesses and industries.
3. Film Industry Integration - Building structures specifically designed to cater to the needs of the film industry can lead to the development of specialized infrastructure and services, opening up new business opportunities.
Industry Implications
1. Architecture - Architects can leverage cinema-inspired designs and interactive facades to create visually stunning buildings that stand out in the market.
2. Advertising and Marketing - Interactive building facades with LED screens provide a new medium for creative and impactful advertising campaigns that capture the attention of passersby.
3. Entertainment and Film - The integration of film industry-specific infrastructure in buildings can enhance the overall experience and efficiency of film production, distribution, and promotion.
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