Progressive Launched the New 'Parentamorphosis' Campaign
Grace Mahas — October 28, 2019 — Marketing
PROGRESSIVE recently launched the 'Parentamorphosis' campaign that features two commercials of adults turning into stereotypical middle-aged parents after purchasing a home. The first video shows two couples meeting for dinner, one of whom recently purchased a house who acts with antiquated mannerisms including asking a waitress what she's studying and how she hopes to make money.
The second video shows a wife who's afraid of her husband who has changed completely after their home purchase. In a thriller-themed video, she attempts to hide from her partner who pop-ups to say hilarious and "uncool" things throughout the video. The two commercials end by stating: "PROGRESSIVE can't protect you from becoming your parents, but we can protect your home and auto when you buddle with us."
The second video shows a wife who's afraid of her husband who has changed completely after their home purchase. In a thriller-themed video, she attempts to hide from her partner who pop-ups to say hilarious and "uncool" things throughout the video. The two commercials end by stating: "PROGRESSIVE can't protect you from becoming your parents, but we can protect your home and auto when you buddle with us."
Trend Themes
1. Parentamorphosis Campaign - The 'Parentamorphosis' campaign by Progressive highlights the amusing transformation of adults into stereotypical middle-aged parents after purchasing a home.
2. Humorous Advertisements - Funny parent-themed commercials, like Progressive's 'Parentamorphosis' campaign, are becoming popular in the advertising industry to engage and entertain viewers.
3. Character Transformation - The concept of characters transforming into different personas, as seen in Progressive's 'Parentamorphosis' commercials, can create memorable and relatable marketing campaigns.
Industry Implications
1. Insurance - The insurance industry can leverage the humorous approach of campaigns like Progressive's 'Parentamorphosis' to connect with consumers and emphasize the protection they offer for homes and autos.
2. Advertising - The advertising industry can explore the use of funny parent-themed commercials, inspired by Progressive's 'Parentamorphosis' campaign, to capture attention and generate brand recognition.
3. Entertainment - The entertainment industry can incorporate the concept of character transformation, seen in Progressive's 'Parentamorphosis' commercials, in movies, TV shows, or online content to engage audiences and create comedic moments.
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