The Parental Control Bar Campaign Promises to Guard Your Kids From Smut
Luisa Amanda Gomes — April 30, 2010 — Marketing
References: parentalcontrolbar.org & advertlover
The Parental Control Bar campaign is all about protecting your children from viewing adult material. Without some type of safeguard, your child can be exposed to images they’re not ready to see.
The print campaign from Parental Control Bar punctuates this point creatively by showcasing frightful illustrations made entirely of web folders. They either make up violent acts or a shapely woman taking off her shirt. This campaign is effective in its imagination and its ability to create concern. Watching over the content that your children get exposed to is of the utmost importance.
The print campaign from Parental Control Bar punctuates this point creatively by showcasing frightful illustrations made entirely of web folders. They either make up violent acts or a shapely woman taking off her shirt. This campaign is effective in its imagination and its ability to create concern. Watching over the content that your children get exposed to is of the utmost importance.
Trend Themes
1. Child Safety Software - Developing parental control apps that are more robust and user-friendly to provide greater online protection for children.
2. Visual-based Marketing - Using creative illustrations or images with a strong visual component to catch the attention of consumers and drive engagement
3. Cybersecurity Awareness Campaigns - Offering educational campaigns to prepare people of all ages for potential cybersecurity risks and how to avoid them.
Industry Implications
1. Software Development - Developing better parental control software with stronger security protocols and more customizable features can help mitigate online risks for children.
2. Marketing - Working on visual-based marketing campaigns that use clever illustrations or images to capture the interest of consumers can help brands stand out from others.
3. Education and Training - Providing opportunities for training and education in the realm of cybersecurity can be of help to people of all ages, especially with more reliance on technology in everyday life.
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