The Parasol Concept Car is Designed to be Shared in 2046 Paris
Michael Hines — January 25, 2012 — Autos
References: michelinchallengedesign & ecofriend
The Parasol concept car may be the most misleadingly named automobile ever. This compact concept from designer Daisuke Iguchi was designed for Paris in the year 2046. The name of the car is actually a combination of the words “Paris” and “personal” and gives a hint into the car’s purpose.
The Parasol concept car seats up to two people and was envisioned as being part of a massive car-sharing program. The car would be electrically powered and drive itself, following a preset pattern indicated by a strip of light on the ground. Occupants would be able to see the city on their own time and wouldn’t have to worry about navigating unfamiliar streets. The car also features a neat function where its occupants can display the names or logos of their favorite fashion brands.
The Parasol concept car seats up to two people and was envisioned as being part of a massive car-sharing program. The car would be electrically powered and drive itself, following a preset pattern indicated by a strip of light on the ground. Occupants would be able to see the city on their own time and wouldn’t have to worry about navigating unfamiliar streets. The car also features a neat function where its occupants can display the names or logos of their favorite fashion brands.
Trend Themes
1. Compact Electric Cars - The Parasol concept car highlights the trend for compact electric vehicles designed for urban car-sharing programs.
2. Autonomous Driving - The self-driving capability of the Parasol concept car showcases the trend towards autonomous vehicles in urban settings.
3. Personalized Branding - The ability to display favorite fashion brands on the Parasol concept car suggests a trend towards personalized branding in transportation.
Industry Implications
1. Automotive - The Parasol concept car presents disruptive innovation opportunities in the automotive industry, particularly for compact electric cars and autonomous driving technology.
2. Shared Mobility - The Parisian car-sharing concept of the Parasol car opens up opportunities for disruption in the shared mobility industry.
3. Fashion - The personalized branding feature of the Parasol car indicates potential disruption in the fashion industry, as vehicles become a new platform for expressing personal style.
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