Gary Salter's Images of People Out of Their Element
Elsa Blaine — March 3, 2009 — Art & Design
References: garysalter & cyanatrendland
Photographer Gary Salter creates humorous visuals of people completely out of their element. His latest paradoxical work conveys a feeling you’re viewing some historical paintings.
Salter depicts an old hoodie-wearing guy skateboarding against a backdrop of graffiti and more elderly men recouping with oxygen tanks and intra-venous drips in the dressing room after what appears to have been a brutal soccer match. Another image has tough bikers having a tea party enjoying a day of knitting.
His witty tongue-in-cheek photography is extremely well executed and according to cyanatrendland.com, “Gary has been busy on projects for Pimms, Air Miles, Ruffles, The Sun, Mercedes-Benz, Volvic and Sony Ericsson, with commissions from UK, European and US agencies.” I’m sure we’ll be hearing his name more often.
Salter depicts an old hoodie-wearing guy skateboarding against a backdrop of graffiti and more elderly men recouping with oxygen tanks and intra-venous drips in the dressing room after what appears to have been a brutal soccer match. Another image has tough bikers having a tea party enjoying a day of knitting.
His witty tongue-in-cheek photography is extremely well executed and according to cyanatrendland.com, “Gary has been busy on projects for Pimms, Air Miles, Ruffles, The Sun, Mercedes-Benz, Volvic and Sony Ericsson, with commissions from UK, European and US agencies.” I’m sure we’ll be hearing his name more often.
Trend Themes
1. Paradoxical Photography - The trend of creating humorous visuals of people completely out of their element can be applied to advertisements and marketing campaigns to capture viewers' attention in a unique way.
2. Humorous Visuals - The trend of using humorous visuals can be utilized by companies to create more relatable and memorable brand messages.
3. Tongue-in-cheek Approach - The trend of using a witty tongue-in-cheek approach in advertising and marketing can help brands stand out in a crowded marketplace.
Industry Implications
1. Advertising - Advertising agencies can utilize this trend to help clients stand out and create more memorable ad campaigns.
2. Marketing - Marketing professionals can use humorous visuals to craft creative campaigns that effectively communicate brands' messages.
3. Photography - Photographers can experiment with this trend to create unique and memorable images that capture viewers' attention.
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