The Paqui One Chip Challenge Has Been Updated with a New Recipe
Michael Hemsworth — September 29, 2020 — Marketing
References: paqui & brandeating
The Paqui One Chip Challenge now features a new recipe for brave snack fans to try out when they pick up the single-serve chip. The chip still comes packaged with a single tortilla chip within, which is formulated with Carolina Reaper peppers along with scorpion peppers and Sichuan peppercorns that help to add something of a numbing sensation when eaten. Consumers are once again challenged by the brand to pick up one of its super-spicy chips and share their experience on social media using the #OneChipChallenge hashtag.
The Paqui One Chip Challenge is priced at $6.99 and can be purchased from both 7-Eleven and Kroger retail locations as well as online, but only while supplies last.
Image Credit: Paqui
The Paqui One Chip Challenge is priced at $6.99 and can be purchased from both 7-Eleven and Kroger retail locations as well as online, but only while supplies last.
Image Credit: Paqui
Trend Themes
1. Ultra-spicy Food Challenge - Food brands can create custom challenges and products for consumers who love extreme experiences.
2. Numbing Sensation in Food - Food companies can develop products that create interesting sensory experiences in the mouth.
3. Social Media Food Challenge Campaigns - Brands can leverage social media to create buzz around new food products and experiences.
Industry Implications
1. Snack Foods - Snack companies can create spicy or unique products to appeal to consumers' desire for new taste sensations.
2. Social Media Marketing - Marketing companies can create and execute social media campaigns for food brands that capitalize on the trend of viral food challenges.
3. Online Retail - E-commerce sites can offer unique and hard-to-find food products to consumers who are looking for new and different taste experiences.
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