Paper Rebirth by Zim&Zou; Gives Recycled Papers New Life
Meghan Young — March 19, 2014 — Eco
References: zimandzou.fr & thisiscolossal
The idea of recycling is no longer a novel idea to most parts of the world, even if some don't participate in the environmentally conscious practice, yet encouragement is still needed, especially in the form of exciting visualizations; enter Paper Rebirth by Zim&Zou, a creative studio made up of French duo Lucie Thomas and Thibault Zimmermann. It is a striking paper sculpture of a phoenix that represents the new life given to old paper.
Commissioned by French NGO Ecofolio and ad agency June21, Paper Rebirth by Zim&Zou was created with paper collected from passersby during the first stage of the ad campaign. The second stage involved the studio creating the phoenix. They reveal, "We thought that the Phoenix was a perfect mythological animal to symbolize that paper can have up to 5 lives thanks to recycling."
Commissioned by French NGO Ecofolio and ad agency June21, Paper Rebirth by Zim&Zou was created with paper collected from passersby during the first stage of the ad campaign. The second stage involved the studio creating the phoenix. They reveal, "We thought that the Phoenix was a perfect mythological animal to symbolize that paper can have up to 5 lives thanks to recycling."
Trend Themes
1. Sustainable Art - The creation of environmentally-conscious, visually-striking art to raise awareness about sustainability and encourage recycling.
2. Participatory Advertising - Involving the public in ad campaigns and using their contributions to create visual representations of the campaign message.
3. Waste Reduction Messaging - Incorporating creative messaging and compelling visuals in campaigns to reduce waste and promote sustainability.
Industry Implications
1. Advertising - Opportunity for ad agencies to incorporate participatory elements in campaigns and create art installations with collected materials.
2. Art and Design - Opportunities for artists and designers to create sustainable art installations that promote environmental consciousness.
3. Sustainability Consulting - Opportunities for sustainability consulting firms to work with NGOs and government agencies to develop creative campaigns and initiatives that promote waste reduction and recycling.
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