The Paper Mate Liquid Paper Campaign Corrects Written Blunders
Meghan Young — June 21, 2012 — Marketing
References: giovannidraftfcb.br & ibelieveinadv
The Paper Mate Liquid Paper ad campaign revolves around retro comic strips that help illustrate the tag line, "If it's written, you can take it back." From accidentally offending a judge to crashing a wedding to profess love for the bride, any blunder can be corrected--if a person had some Liquid Paper handy, that is.
Conceived and executed by Giovanni + Draftfcb, an ad agency based in São Paulo, Brazil, the Paper Mate Liquid Paper ad campaign will inspire a few chuckles while also making people wish there was a Liquid Paper that worked for real life foot-in-mouth situations. Art directed by Diego Rosendo and Palloma Quintale with creative direction by Benjamin Yung Jr. and Cassio Zanatta, the campaign was illustrated by Julius Ohta.
Conceived and executed by Giovanni + Draftfcb, an ad agency based in São Paulo, Brazil, the Paper Mate Liquid Paper ad campaign will inspire a few chuckles while also making people wish there was a Liquid Paper that worked for real life foot-in-mouth situations. Art directed by Diego Rosendo and Palloma Quintale with creative direction by Benjamin Yung Jr. and Cassio Zanatta, the campaign was illustrated by Julius Ohta.
Trend Themes
1. Retro Comic Strip Advertising - Brands can utilize retro comic strip ads to create a memorable and humorous advertising campaign.
2. Corrective Products - There is an opportunity for innovative products that can correct errors and blunders in various aspects of life.
3. Humorous Marketing Campaigns - Businesses can engage their audience through humorous marketing campaigns that leave a lasting impression.
Industry Implications
1. Advertising and Marketing - The advertising industry can explore the use of retro comic strip ads to create engaging campaigns.
2. Stationery and Office Supplies - Companies in the stationery industry can develop corrective products that help people fix mistakes in writing.
3. Creative Design and Illustration - The creative design industry can offer illustrators and designers opportunities to create humorous and eye-catching campaigns.
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