Ad Agency Soon Creates Intricate Critter Art for IGEPA Benelux
Meghan Young — September 24, 2014 — Eco
References: coming-soon.be & thisiscolossal
The paper insects that make up this striking series looks as though they were created solely for artistic purposes. In reality, they are part of a marketing campaign for paper company IGEPA Benelux. It is this type of ambiguous endeavor, however, that will truly connect with customers. After all, the sculptures are incredibly impressive. Advertising the company's new recycled line, these paper insects show what it is capable of.
Created by Soon, an ad agency based in Belgium, the paper insects range not only in size and form, but also color. Creative directed by Jim Van Raemdonck, the paper insects are part of a larger project revolving around a set of brochures. An accompanying video shows even more elaborate sculptures being made in real time. People will be inspired to flex their creative skills.
Created by Soon, an ad agency based in Belgium, the paper insects range not only in size and form, but also color. Creative directed by Jim Van Raemdonck, the paper insects are part of a larger project revolving around a set of brochures. An accompanying video shows even more elaborate sculptures being made in real time. People will be inspired to flex their creative skills.
Trend Themes
1. Recycled Art - Creating intricate sculptures and artwork using reclaimed materials offers a disruptive innovation opportunity in the art industry.
2. Sustainable Marketing - Using creative and eco-friendly marketing campaigns, like paper insects, can disrupt traditional advertising strategies and engage customers on a deeper level.
3. Interactive Brochures - Utilizing augmented reality and interactive features in brochures can revolutionize the way companies present information and attract customers.
Industry Implications
1. Art Supplies - The art supplies industry can embrace the trend of recycled art and offer innovative products and materials to artists who want to contribute to sustainability.
2. Advertising - The advertising industry can explore sustainable marketing approaches, like using eco-friendly campaigns, to create a positive brand image and resonate with environmentally conscious customers.
3. Print and Publishing - The print and publishing industry can incorporate augmented reality and interactive elements into brochures, transforming them into engaging experiences that captivate readers and increase audience engagement.
5.9
Score
Popularity
Activity
Freshness
