Jeremy Gutsche — April 11, 2007 — Art & Design
References: perpetualkid & neatorama
Retrofy your messages with a pad of 'Paper Email'. The idea is rather simple but it makes an interesting statement in a world run rampent with email. An ironic side track from technology.
Implications - Although pretty outdated since the advent of email, traditional letters still hold some sway for their nostalgic qualities. For those looking to make a fun and ironic statement, this kind of stationary would definitely be appreciated. It just goes to show you how even a basic idea can be extremely appealing. Keep your eyes peeled for "Paper Email" to hit stores near you, because this is one amusing product that is sure to delight and amuse.
Implications - Although pretty outdated since the advent of email, traditional letters still hold some sway for their nostalgic qualities. For those looking to make a fun and ironic statement, this kind of stationary would definitely be appreciated. It just goes to show you how even a basic idea can be extremely appealing. Keep your eyes peeled for "Paper Email" to hit stores near you, because this is one amusing product that is sure to delight and amuse.
Trend Themes
1. Nostalgic Stationery - There is an opportunity for companies to incorporate retro-inspired stationery products into their offerings.
2. Analog Technology - Investing in low-tech, analog tech products can appeal to consumers seeking a break from overwhelming digital environments.
3. Ironic Messaging - Creating products that poke fun at or serve as ironic commentary on modern technology can be a successful marketing strategy.
Industry Implications
1. Stationery - Traditional stationery companies can explore retro designs to attract consumers who enjoy nostalgia.
2. Tech Hardware - Hardware companies can create low-tech, analog products as a complement to their digital offerings.
3. Retail - Retailers can showcase and sell ironic and nostalgic products, such as Paper Email, to appeal to a wider range of consumers.
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