Girls Walked Through the Busiest Shopping District Wearing Panda Shorts
Leslie Chen — May 13, 2011 — Marketing
References: chinasmack & inventorspot
In April, a group of girls marched through Nanjing Road in China, “one of the busiest shopping streets in the world,” wearing the Panda Shorts they set out to advertise.
Shoppers looked on in curiosity wondering whether it was a marketing scheme or just a group of young girls wearing interesting-looking shorts. The Panda Shorts-wearing girls were accompanied by a panda bear mascot as well. Each girl had her own unique style with the different tops they wore, but the Panda Shorts were the common denominator in all of their looks.
The Panda Shorts march surely gained a lot of curiosity and interest from fashionistas and people on the street, proving that the simplest advertising is sometimes the most effective.
Shoppers looked on in curiosity wondering whether it was a marketing scheme or just a group of young girls wearing interesting-looking shorts. The Panda Shorts-wearing girls were accompanied by a panda bear mascot as well. Each girl had her own unique style with the different tops they wore, but the Panda Shorts were the common denominator in all of their looks.
The Panda Shorts march surely gained a lot of curiosity and interest from fashionistas and people on the street, proving that the simplest advertising is sometimes the most effective.
Trend Themes
1. Street Guerrilla Marketing - The Panda Shorts march demonstrated the power of unconventional advertising by capturing the attention of fashionistas and passersby.
2. Novelty Fashion Campaigns - The use of eye-catching clothing items like Panda Shorts showcases the potential of unique fashion campaigns to generate curiosity and interest.
3. Mascot Marketing - The presence of a panda bear mascot alongside the Panda Shorts-wearing girls highlights the effectiveness of mascots in creating brand recognition and engagement.
Industry Implications
1. Fashion Retail - Fashion retailers can incorporate unconventional advertising techniques, such as street marches, to attract attention and engage with potential customers.
2. Apparel Manufacturing - Creating novelty items like Panda Shorts presents an opportunity for apparel manufacturers to differentiate their products and tap into the market of unique fashion campaigns.
3. Marketing and Advertising - The success of the Panda Shorts march emphasizes the potential for marketing and advertising agencies to explore unconventional advertising methods that capture consumer attention.
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