This Beauty Brand Proves the Paleo Lifestyle Now Extends Past Diet to Skin Care
Alyson Wyers — February 12, 2016 — Fashion
References: arazabeauty & refinery29
The Paleo lifestyle has been making waves for a while, most notably when it comes to diet. The caveman approach now goes beyond the grocery store to the beauty aisle, with companies like Araza Natural Beauty leading the charge. Some of their Paleo-certified products include the Light Illuminating Raw Beauty Oil made up of cold-pressed organic oils and the Organic Peppermint Luxe Lip Balm, which is ideal for winter weather.
The Paleo lifestyle is characterized by unprocessed foods. This is perfect for people who are looking to establish a more basic skin care routine or an alternative to toxin-containing cosmetics. Araza Natural Beauty also offers makeup, eco-friendly bamboo makeup brushes and sample kits for those hesitant to commit.
The Paleo lifestyle is characterized by unprocessed foods. This is perfect for people who are looking to establish a more basic skin care routine or an alternative to toxin-containing cosmetics. Araza Natural Beauty also offers makeup, eco-friendly bamboo makeup brushes and sample kits for those hesitant to commit.
Trend Themes
1. Paleo Beauty - The trend of developing beauty products with unprocessed ingredients and no toxins inspired by the Paleo lifestyle leads to new product innovations.
2. Organic Skincare - The growing interest in natural and organic skincare leads to innovative product formulations.
3. Eco-friendly Makeup Tools - The increasing demand for eco-friendly beauty tools prompts innovations in the design of makeup tools.
Industry Implications
1. Beauty and Personal Care - Beauty and personal care industry is disrupted by the trend of Paleo beauty and organic skincare.
2. Cosmetics - Cosmetics market is disrupted by the trend towards using unprocessed ingredients and no toxins in beauty products.
3. Sustainable Living - The trend towards sustainable living is driving eco-friendly makeup tools that are environmentally friendly.
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