Ideas
Explore the world's #1 largest database of ideas and innovations, with 481,293 inspiring examples.
Trend Reports
Discover why 1,297 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 103,690 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,297 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 103,690 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,233 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 481,293 cutting edge ideas.

Global Warming Trickery

Clean the Sky - Positive Eco Trends & Breakthroughs

Peruvian Experiment is Painting Mountains White to Slow Glacial Melting

— June 29, 2010 — Eco
Peruvian inventor Eduardo Gold came up with the idea that painting mountains white could reflect the sun’s rays and help to preserve Peru’s glaciers. Peru has 70% of the world’s tropical glaciers.

Gold was the winner of a “100 Ideas to Save the Planet” competition and received $200,000 to fund his idea. While the egg whites and lime paint may help to slow glacial melt, it isn’t a cure for global warming. Advocates say painting mountains white may help to buy time while long-term solutions are worked out.
Trend Themes
1. Mountain White-painting - The trend towards mountain white-painting to slow glacial melting could create opportunities for companies to develop eco-friendly paints and coating materials.
2. Climate Change Mitigation - The trend towards climate change mitigation could create opportunities for companies to develop innovative solutions to reduce greenhouse gas emissions and tackle the issue of global warming.
3. Sustainable Innovation - The trend towards sustainable innovation could create opportunities for companies to develop more sustainable products and solutions that are environmentally friendly and socially responsible.
Industry Implications
1. Eco-friendly Paints and Coatings - The eco-friendly paints and coatings industry could benefit from the trend towards mountain white-painting as it seeks to develop high-performance, non-toxic paints and coatings that can help to mitigate the impact of climate change.
2. Renewable Energy - The renewable energy industry could benefit from the trend towards climate change mitigation as it seeks to develop innovative solutions to reduce carbon emissions and provide clean, sustainable energy for all.
3. Sustainable Agriculture - The sustainable agriculture industry could benefit from the trend towards sustainable innovation as it seeks to develop environmentally friendly and socially responsible farming practices that can help to reduce greenhouse gas emissions and safeguard the planet's ecosystems.
3.5
Score
Popularity
Activity
Freshness