Modus Vivendi’s Painter Line Blooms with New Additions
John Ibbitson — May 17, 2013 — Fashion
References: e-modusvivendi
Modus Vivendi, an online retailer of risque men’s intimates, is growing its apparel with a new, higher-fashion range of floral pieces under its Painter line. A subsidiary of the Retro Greece line of products, the Painter line introduces colorful, flowered prints in both cool and warm tones that may just match the sheets one would sport them under in the bedroom.
The playful designs are sure to be in full bloom this season and on any fashion enthusiast’s must-have list, as kaleidoscopic, floral prints have been all the rage ever since Givenchy released its ‘Birds of Paradise’ printed pieces a couple of seasons ago.
The Painter line’s version is much more reasonably priced, however. It includes a running short, a bomber jacket and an underwear/bermuda short combo as part of the diverse capsule collection. If florals aren’t your fancy, Modus Vivendi’s Painter line also carries many other bold intimates that are sure to get you in the mood for spring.
The playful designs are sure to be in full bloom this season and on any fashion enthusiast’s must-have list, as kaleidoscopic, floral prints have been all the rage ever since Givenchy released its ‘Birds of Paradise’ printed pieces a couple of seasons ago.
The Painter line’s version is much more reasonably priced, however. It includes a running short, a bomber jacket and an underwear/bermuda short combo as part of the diverse capsule collection. If florals aren’t your fancy, Modus Vivendi’s Painter line also carries many other bold intimates that are sure to get you in the mood for spring.
Trend Themes
1. Floral Fashion - The trend of kaleidoscopic, floral prints continues to be popular in the fashion industry, presenting opportunities for designers to create unique and eye-catching apparel.
2. Affordable Intimates - The demand for reasonably priced and bold intimates is on the rise, allowing retailers to tap into this market and offer stylish options at accessible price points.
3. Capsule Collections - The concept of capsule collections, such as Modus Vivendi's Painter line, provides an opportunity for brands to curate limited edition pieces that cater to specific style preferences, creating a sense of exclusivity and excitement among consumers.
Industry Implications
1. Fashion - The fashion industry can leverage the popularity of floral prints and expand their offerings to include more diverse and creative designs, attracting fashion-conscious consumers.
2. Retail - Retailers, especially those specializing in intimates, can capitalize on the demand for affordable and bold clothing options by offering a wide range of stylish and budget-friendly choices.
3. Design - Designers have the opportunity to create unique and innovative capsule collections that cater to specific style preferences, allowing them to showcase their creativity and attract a niche audience.
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