'Clare' Simplifies the Process of Picking the Perfect Interior Color
Laura McQuarrie — August 2, 2018 — Tech
References: clare & fastcompany
There are many brands that offer expansive paint collections for the home but consumers often find themselves overwhelmed with choice and left staring at multiple paint chips. 'Clare' is being called "the Warby Parker of buying paint," as it promises to simplify the selection process with its curated range and neatly deliver possible color suggestions right to one's doorstep.
Clare offers premium-quality eco-friendly paint in designer colors, as well as all of the essentials that will be needed for a DIY room-painting project. When it comes to selecting a color from Clare's paint collection, the Color Genius tool can be used to provide a personalized color recommendation. Following this, Clare sets itself apart by sending consumers an innovative peel-and-stick Perfect Color Swatch to see which color will best transform their interior environment.
Clare offers premium-quality eco-friendly paint in designer colors, as well as all of the essentials that will be needed for a DIY room-painting project. When it comes to selecting a color from Clare's paint collection, the Color Genius tool can be used to provide a personalized color recommendation. Following this, Clare sets itself apart by sending consumers an innovative peel-and-stick Perfect Color Swatch to see which color will best transform their interior environment.
Trend Themes
1. Curated Paint Collections - Clare's curated paint collections simplify the selection process and offer personalized color recommendations.
2. Premium-quality Eco-friendly Paint - The demand for eco-friendly paint options presents an opportunity for the industry to create and promote sustainable paint products.
3. Innovative Color Selection Tools - The development of innovative color selection tools, like Clare's Color Genius, can revolutionize the way consumers choose paint colors.
Industry Implications
1. Interior Design - Curated paint collections can enhance the interior design industry by providing a convenient and personalized paint selection process.
2. Paint Manufacturing - The demand for premium-quality eco-friendly paint creates an opportunity for paint manufacturers to develop and market sustainable paint products.
3. Technology - The development of innovative color selection tools represents a disruptive innovation opportunity in the technology industry.
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