Packer Shoes and Reebok Team Up for These French Open-Inspired Pumps
Peter Vallas — May 17, 2011 — Fashion
References: packershoes & thatsteeze
Well-known tennis shoe brand Packer Shoes has collaborated with their favorite footwear partner Reebok for an awesome pair of Court Victory Pumps. The Pump is an iconic Reebok shoe series and Packer Shoes wanted to bring some tennis inspiration from the upcoming French Open into these famous basketball sneakers.
The French Open Court Victory Pumps may look like they have had paint spilled on them at first glance, but it's actually a paint job inspired from the red clay used at Roland Garros Stadium. When tennis players play at this stadium, they usually end up with their shoes looking like this. To make the Pumps even more tennis inspired, Packer Shoes put a tennis ball design pump on the tongue of the shoe instead of the traditional basketball logo.
The French Open Court Victory Pumps may look like they have had paint spilled on them at first glance, but it's actually a paint job inspired from the red clay used at Roland Garros Stadium. When tennis players play at this stadium, they usually end up with their shoes looking like this. To make the Pumps even more tennis inspired, Packer Shoes put a tennis ball design pump on the tongue of the shoe instead of the traditional basketball logo.
Trend Themes
1. Tennis-inspired Sneakers - The collaboration between Packer Shoes and Reebok highlights the trend of incorporating tennis aesthetics into sneaker designs.
2. Iconic Shoe Series - The Court Victory Pumps by Reebok showcase the trend of reviving and reimagining classic shoe models for new collaborations.
3. Unique Paint Job - The splattered paint design on the French Open Court Victory Pumps exemplifies the trend of artistic and unconventional shoe customization.
Industry Implications
1. Footwear - The collaboration between Packer Shoes and Reebok demonstrates the disruptive innovation opportunity for footwear brands to create limited edition sneakers inspired by specific sports events.
2. Fashion - The incorporation of tennis aesthetics and iconic shoe designs in the Court Victory Pumps highlights the disruptive innovation opportunity for fashion brands to attract sport and streetwear enthusiasts.
3. Sports - The unique paint job on the French Open Court Victory Pumps showcases the disruptive innovation opportunity for sports equipment manufacturers to explore creative and eye-catching designs for athletic footwear.
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