Ideas
Explore the world's #1 largest database of ideas and innovations, with 476,386 inspiring examples.
Trend Reports
Discover why 1,282 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 304,168 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,282 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 304,168 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,230 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 476,386 cutting edge ideas.

$7,000 Drivers Licenses

Clean the Sky - Positive Eco Trends & Breakthroughs

Korean 'Can Do' Woman Continues Trying After 775 Failed Tests

— February 22, 2009 — Life-Stages
Cha Sa-soon, of Seoul, South Korea, is the poster child for inspiring motivation and determination - she never gives up.

This 68-year-old woman has failed her driving test 775 times during the last four years, but is determined to succeed.

“I believe you can achieve your goal if you persistently pursue it,” she says. “So don’t give up your dream. Like me, be strong and do your best.

“I’ve looked up some guidebooks to get a driver’s license, and they were saying it takes at most five years to get this,” Cha added.

Cha has already spent 10 million won, or $6,800, on driving test applications, so she can buy a truck and start her own business. She already knows that Seoul has one of the so-called ‘tiger economies’ of the Pacific Rim, and she wants to cash in on the booming market.

I think she should get a ghost writer and produce a “Can Do” motivational booklet for seniors.
Trend Themes
1. Perseverance - The trend of pushing through failures and persevering in achieving goals
2. Elderly Entrepreneurship - The trend of older individuals starting businesses and pursuing new ventures
3. Personal Development - The trend of individuals seeking self-improvement and personal growth through challenging endeavors
Industry Implications
1. Education and Training - The industry that can provide tools and resources for individuals to improve their skills and knowledge in pursuits such as obtaining a driver's license
2. Entrepreneurship - The industry that can promote and support prospective business owners such as Cha Sa-soon in starting their own ventures
3. Self-help and Motivational Speaking - The industry that can provide resources for individuals seeking inspiration, guidance, and motivation in pursuing their goals
2.4
Score
Popularity
Activity
Freshness