The Chevy $100K “Lead Dream Chaser” Role is Now Accepting Applications
Grace Mahas — January 13, 2023 — Marketing
References: media.chevrolet
Chevrolet announced a new first-ever “Lead Dream Chaser” role this week. This new role is meant to help someone pursue a lifelong dream or passion project – by receiving $100K and three months with the all-new 2024 Chevy Trax to make their dream possible.
In order to identify the best candidate for the Lead Dream Chaser role, Chevy has partnered with Everette Taylor, a creative entrepreneur and CEO of Kickstarter. Having built and grown successful businesses, Everette is passionate about supporting others to reach their own career goals, making him a great candidate to be Chevy's Lead Dream Chaser.
“The past few years have caused many to consider turning their ideas and ambitions into reality, and I'm excited to help Chevy find a qualified person who will pursue their dream,” said Taylor.
In order to identify the best candidate for the Lead Dream Chaser role, Chevy has partnered with Everette Taylor, a creative entrepreneur and CEO of Kickstarter. Having built and grown successful businesses, Everette is passionate about supporting others to reach their own career goals, making him a great candidate to be Chevy's Lead Dream Chaser.
“The past few years have caused many to consider turning their ideas and ambitions into reality, and I'm excited to help Chevy find a qualified person who will pursue their dream,” said Taylor.
Trend Themes
1. Dream Pursuits - Companies can offer grant programs or job roles supporting individual dreams or passion projects as a way of creating innovative PR campaigns.
2. Collaborative Opportunities - Brands can tap into the expertise of successful individuals or entrepreneurs through partnership or endorsement deals.
3. Personalized Experiences - Tailored experiences connected to a particular car model or brand can create deeper connection with customers and add value beyond the initial sale.
Industry Implications
1. Automotive - Auto brands can offer grant programs or job roles supporting individual dreams or passion projects as a way of creating innovative PR campaigns.
2. Crowdfunding - Entrepreneurs or platforms like Kickstarter can offer expertise and support for individuals pursuing dream projects, opening up revenue streams and new opportunities for success.
3. Marketing/pr - Collaborating with successful individuals or entrepreneurs for PR campaigns can add a level of authenticity and innovation to marketing strategies.
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