Oxfam and Celebs Rock Vibrant Blue Skin for Charity
Andrew Robichaud — June 24, 2009 — Social Good
References: oxfam.org.uk & treehugger
Oxfam, along with a number of celebrities (not huge…Fatboy Slim is one of them), is ready to put some force into the changes that need to be made in our world.
The slogan behind the campaign is, “Demand action until you’re blue in the face.” When you really think about, it happens to be a brilliant slogan based on the simple fact that we complain and recognize the potential disaster, but nothing is ever done.
Take the time to watch the Oxfam video and I hope you'll be inspired to demand action until you’re blue in the face too.
The slogan behind the campaign is, “Demand action until you’re blue in the face.” When you really think about, it happens to be a brilliant slogan based on the simple fact that we complain and recognize the potential disaster, but nothing is ever done.
Take the time to watch the Oxfam video and I hope you'll be inspired to demand action until you’re blue in the face too.
Trend Themes
1. Charitable Campaigns - There is a rising trend of brands partnering with celebrities and charitable organizations to raise awareness and bring attention to important causes through unique campaigns.
2. Cause-marketing - Cause-marketing campaigns that focus on aligning corporate social responsibility with targeted charitable efforts have become a recent trend in marketing to help promote sales while also doing some good to the world.
3. Viral Videos - With the ever-growing popularity of social media, creating viral videos has become a growing trend in marketing to help draw attention to important issues and amplify viewership and engagement.
Industry Implications
1. Non-profit - Non-profit organizations are able to make use of these kinds of trendy campaigns to help promote their cause and raise funds for aid and support.
2. Retail - Established retailers are partnering with organizations to use this trend as a way to improve their brand reputation, increase profits and engage their customers.
3. Media - Media companies that create content become an ideal fit for creating and publishing branded nonprofit campaigns that increase ad revenue while promoting philanthropic efforts.
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