The Owling Meme Puts Planking in the Past
References: smileswillbehad.tumblr & buzzfeed
Move over planking, the owling meme is flying to new heights.
Owling has become rapidly popular over the last couple weeks, with photo contributions popping up from all over the world. Owling hopes to abolish planking, the popular Internet meme that encouraged participants to lie (plank) on ledges and take photo evidence. The owling meme is similar, but instead, meme-meisters perch like birds on ledges. Perching perhaps provides more balance than planking and may (hopefully) prevent more meme-mishaps.
Find a loft or ledge and prepare to perch, the owling meme is taking flight.
Implications - Consumers appreciate services that unite them and encourage social interaction with others, such as Internet memes. It allows them to engage in a unifying experience. Companies can capitalize off of Internet memes by making reference to them in their services and products, or by developing their own to spark discussion in society.
Owling has become rapidly popular over the last couple weeks, with photo contributions popping up from all over the world. Owling hopes to abolish planking, the popular Internet meme that encouraged participants to lie (plank) on ledges and take photo evidence. The owling meme is similar, but instead, meme-meisters perch like birds on ledges. Perching perhaps provides more balance than planking and may (hopefully) prevent more meme-mishaps.
Find a loft or ledge and prepare to perch, the owling meme is taking flight.
Implications - Consumers appreciate services that unite them and encourage social interaction with others, such as Internet memes. It allows them to engage in a unifying experience. Companies can capitalize off of Internet memes by making reference to them in their services and products, or by developing their own to spark discussion in society.
Trend Themes
1. Internet Memes - Opportunity for businesses to incorporate popular internet memes into their products and services, creating a sense of social unity.
2. Social Interaction - Businesses can create platforms and experiences that encourage social interaction and engagement among consumers.
3. Unifying Experiences - Opportunity to develop products and services that bring people together through shared experiences and interests.
Industry Implications
1. Media and Entertainment - Media and entertainment companies can leverage internet memes to create engaging content and experiences for their audience.
2. Technology and Social Media - Tech companies and social media platforms can provide tools and features that facilitate social interaction and meme-sharing.
3. Retail and Consumer Goods - Retailers can incorporate internet meme references and themes into their products to appeal to meme-savvy consumers.
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