Drake's OVO 2016 Summer Line Was Photographed By Kevin Moon
Riley von Niessen — June 6, 2016 — Fashion
References: instagram & highsnobiety
Drake's brand is offering a collection of new clothing as a part of its OVO 2016 summer selection. The pieces appear in an editorial that was photographed by Kevin Moon, which shows the clothing on Playboi Carti, John Ross and Ian Connor.
The OVO 2016 editorial celebrates the opening of a LA flagship store where the clothing will be sold -- in can also be purchased in Toronto stores and online. The youthful photo series focuses on its models' coolly careless demeanor, with the large graphic logos of the brand instantly visible.
The collection includes a number of t-shirts, crewnecks, hoodies, jackets and more. The brand's iconic 'October' phrase plasters crewnecks, whereas the small owl logo is shown on polo tees and hoodies.
The OVO 2016 editorial celebrates the opening of a LA flagship store where the clothing will be sold -- in can also be purchased in Toronto stores and online. The youthful photo series focuses on its models' coolly careless demeanor, with the large graphic logos of the brand instantly visible.
The collection includes a number of t-shirts, crewnecks, hoodies, jackets and more. The brand's iconic 'October' phrase plasters crewnecks, whereas the small owl logo is shown on polo tees and hoodies.
Trend Themes
1. Celebrity Brand Collaborations - Opportunities for businesses to collaborate with celebrities to create and promote their clothing lines.
2. Youthful Fashion Editorials - Innovative approaches to showcasing fashion collections targeted towards younger demographics in editorial campaigns.
3. Graphic Logo Apparel - Disruptive innovations in the use of large graphic logos on clothing items to create a distinctive brand identity.
Industry Implications
1. Fashion Retail - Disruption opportunities in the fashion retail industry by stocking and promoting celebrity brand collaborations.
2. Photography - Innovative photography techniques and styles for fashion editorials targeting younger consumers.
3. Apparel Manufacturing - Disruptive innovations in the production and customization of clothing items with large graphic logos.
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