Napapijri Reimagines Classic Silhouettes with Martine Rose
Only recently has Napapijri begun to break into the North American market with its classic half-zip and chromatic oversized windbreakers. A staple in sporty European fashion, the Scandinavian label's silhouettes are well-recognized by way of their coloring, silhouette cut and tailoring.
Injecting an outside designer perspective, Napapijri aims to deconstruct its product line, yet stay true to its roots with its heritage pieces. The HBX Spring/Summer fashion editorial highlights key pieces of the Napapijri x Martine Rose 2018 capsule. Sporting bold chromatic hues, the Rainforest oversized windbreaker is considered to be the jewel of this year's offering. Other pieces include the iconic half-zip with Napapijri's boxed logo and front pocket, as well as a pair of overalls with brand's classic outer stitching.
Photo Credits: Jun Tsang/ HBX
Injecting an outside designer perspective, Napapijri aims to deconstruct its product line, yet stay true to its roots with its heritage pieces. The HBX Spring/Summer fashion editorial highlights key pieces of the Napapijri x Martine Rose 2018 capsule. Sporting bold chromatic hues, the Rainforest oversized windbreaker is considered to be the jewel of this year's offering. Other pieces include the iconic half-zip with Napapijri's boxed logo and front pocket, as well as a pair of overalls with brand's classic outer stitching.
Photo Credits: Jun Tsang/ HBX
Trend Themes
1. Oversized Windbreakers - The trend of oversized windbreakers offers opportunities for disruptive innovation in the fashion industry, where brands can experiment with unique designs and bold colors.
2. Collaborative Capsules - The rise of collaborative capsules, such as the Napapijri x Martine Rose collection, presents opportunities for disruptive innovation in the fashion industry by combining the creative vision of different designers.
3. Heritage Revival - The trend of reviving and reimagining heritage pieces, like Napapijri's classic half-zip windbreaker, offers opportunities for disruptive innovation by blending nostalgia with modern design aesthetics.
Industry Implications
1. Fashion - The fashion industry can take advantage of the oversized windbreaker trend and collaborative capsule collections to introduce disruptive innovations in their product offerings.
2. Apparel - The apparel industry can capitalize on the revival of heritage pieces trend by incorporating modern twists and innovative materials to create unique and nostalgic products.
3. Retail - The retail industry can leverage the popularity of oversized windbreakers and collaborative capsules to attract customers looking for fashion-forward and exclusive pieces.
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