This Zara Knit Sweater Merges Function and Form with a Cozy Aesthetic
Grace Mahas — December 10, 2020 — Fashion
References: zara
Since working from home has become the "norm" rather than the exception, consumers are increasingly looking for comfort-focused pieces like Zara's new Oversized Knit Sweatshirt. Available in two sizes – XS/S and M/L – this cozy sweater embodies warmth and comfort with its oversized fit and ultra-soft material. Made with a blend of nylon, acrylic, and polyester, the Oversized Knit Sweatshirt features a high collar with an adjustable drawstring hood and long sleeves.
In addition, the Zara Oversized Knit Sweatshirt also features a front patch pouch pocket large enough to fit your phone, keys, and mask – making it a perfect go-to for running errands and more. Fans can purchase the sweater online and in stores for $79.90.
Image Credit: Zara
In addition, the Zara Oversized Knit Sweatshirt also features a front patch pouch pocket large enough to fit your phone, keys, and mask – making it a perfect go-to for running errands and more. Fans can purchase the sweater online and in stores for $79.90.
Image Credit: Zara
Trend Themes
1. Comfort-focused Fashion - There is a growing trend of consumers seeking comfortable and cozy clothing pieces for both indoor and outdoor activities.
2. Oversized Apparel - Oversized clothing is becoming increasingly popular as a fashion trend, as consumers look for relaxed fits and casual looks.
3. Functional Fashion - Consumers are increasingly looking for clothing pieces that not only look good but also serve a functional purpose, such as the front patch pouch pocket in Zara's Oversized Knit Sweatshirt.
Industry Implications
1. Fashion Retail - Retailers can take advantage of the trend towards comfort-focused and functional clothing by offering a wider selection of cozy and oversized clothing pieces.
2. Athleisure - The athleisure industry can take advantage of the growing trend towards oversized and cozy clothing by creating new lines of comfortable and stylish activewear.
3. Home Office Equipment - Companies offering home office equipment can take advantage of the trend towards comfort-focused fashion by creating comfortable and functional office wear lines that cater to the needs of remote workers.
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