THERAPLUSH by Cushion-Coats Hands in Retinol & Colloidal Oatmeal
Laura McQuarrie — October 4, 2022 — Fashion
References: softservices.co & newbeauty
THERAPLUSH is the first targeted overnight hand treatment by Soft Services and this fragrance-free cream has been in development for almost two years. Now, this newly launched product helps to provide the benefits of a salon paraffin treatment at home. As the brand describes, this nightly treatment "cushion-coats hands in retinol and colloidal oatmeal, restoring skin, cuticles, and nails while you sleep."
The formula is said to be whipped and dense and it's useful for soothing dry skin and repairing damaged cuticles.
Aside from the formula, one of the most standout aspects of the product is the refillable, airless pump Case. Created to keep the pure retinol stable, this unique hand cream packaging draws inspiration from carved jade ritual objects and has the capacity for multi-weeks of use.
The formula is said to be whipped and dense and it's useful for soothing dry skin and repairing damaged cuticles.
Aside from the formula, one of the most standout aspects of the product is the refillable, airless pump Case. Created to keep the pure retinol stable, this unique hand cream packaging draws inspiration from carved jade ritual objects and has the capacity for multi-weeks of use.
Trend Themes
1. Overnight Hand Treatments - The trend of overnight hand treatments targeting dry skin and damaged cuticles can create opportunities for the skincare industry to develop innovative products with unique packaging designs.
2. Refillable Packaging - The trend of refillable packaging for skincare products can create opportunities for eco-conscious consumers and also lead to cost savings for the beauty industry.
3. Targeted Skincare - The trend of targeted skincare, such as specific treatments for hands, can create opportunities for beauty companies to create highly specialized products for different parts of the body.
Industry Implications
1. Skincare Industry - The skincare industry can continue to innovate by developing targeted, overnight hand treatments with unique packaging designs and formulas that address specific skin concerns.
2. Beauty Industry Packaging - The trend of refillable packaging in the beauty industry can lead to cost savings for companies and appeal to eco-conscious consumers who prioritize sustainability.
3. Nail Care Industry - The overnight hand treatment trend can create opportunities for the nail care industry to develop products that promote healthy cuticles and nails as part of a holistic approach to hand care.
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