Platinum and Diamond Album Goes on Sale at Takashimaya
Going Like Sixty — March 19, 2009 — Pop Culture
References: sankei.jp.msn & asianwomenholdingthings
The world’s most expensive CD has gone on sale at Nihonbashi's Takashimaya department store. This CD costs 10,000,000 yen (about 100,836 USD) and comes with a platinum case that's been embedded with 2 carats' worth of diamonds.
You can buy the world’s most expensive CD at Amazon for a much cheaper price (1,980 yen), but it won't include the diamond-studded platinum case. Universal Music, the producer of the super-luxe CD, has contacted the Guinness Book of Records to get the disc included.
You can buy the world’s most expensive CD at Amazon for a much cheaper price (1,980 yen), but it won't include the diamond-studded platinum case. Universal Music, the producer of the super-luxe CD, has contacted the Guinness Book of Records to get the disc included.
Trend Themes
1. Luxury Music Merchandise - The trend of producing ultra-luxury music merchandise offers opportunities for disruptive innovation in the music industry.
2. Record Breaking Sales - Creating record-breaking products like the world's most expensive CD can generate buzz and attract attention for businesses.
3. Value Perception - Offering ultra-expensive products could change customers' perception of the value of music and other entertainment forms.
Industry Implications
1. Music Industry - The music industry can capitalize on the trend of producing ultra-luxury music merchandise, thereby disrupting the traditional music business model.
2. Jewelry Industry - The trend of embedding diamonds and other precious stones in luxury music merchandise presents opportunities for the jewelry industry to collaborate with music businesses.
3. Retail Industry - Retailers can take advantage of the value perception shift brought about by the ultra-expensive CD and create similar luxury products in other industries.
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