Beautifully Over-the-Top Chapeaus at Royal Ascot
Christina Butty — June 16, 2009 — Fashion
References: ascot & thisislondon
For the first day of Royal Ascot it is customary for people to step out in their finest hats.
Royal Ascot is considered by many to be the premiere event of the flat racing (a type of thoroughbred horse racing) season. The derby hats that were worn to the event were bold and fun. From simple feathers, to hats with themes, there was something for people of every taste.
Implications - Consumers are looking for ways to stand out through their clothing choices. Designs that offer convenience while making a statement are appealing to shoppers who have fast-paced lifestyles but want to stay fashion forward. Focusing on smaller pieces like accessories could help a company grow their brand.
Royal Ascot is considered by many to be the premiere event of the flat racing (a type of thoroughbred horse racing) season. The derby hats that were worn to the event were bold and fun. From simple feathers, to hats with themes, there was something for people of every taste.
Implications - Consumers are looking for ways to stand out through their clothing choices. Designs that offer convenience while making a statement are appealing to shoppers who have fast-paced lifestyles but want to stay fashion forward. Focusing on smaller pieces like accessories could help a company grow their brand.
Trend Themes
1. Bold Accessories - Designs that offer convenience while making a statement are appealing to shoppers who want to stay fashion forward.
2. Personalized Fashion - Consumers are looking for ways to stand out through their clothing choices.
3. Expressive Headwear - Eccentric derby hats at Royal Ascot showcase the demand for bold and fun headpieces.
Industry Implications
1. Fashion Accessories - The trend for bold accessories presents disruptive innovation opportunities for companies specializing in unique and convenient designs.
2. Custom Clothing - The rise in demand for personalized fashion opens up opportunities for companies offering customizable clothing options.
3. Millinery - The popularity of expressive headwear, such as eccentric derby hats, creates opportunities for the millinery industry to explore creative designs.
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