The North Face's FW 2018 Line Mixes Function with Chic Style
References: thenorthface & hypebeast
The North Face's upcoming outerwear line for the Fall/Winter 2018 is a steady infusion of cold weather-appropriate apparel with urban connotations of style. The pieces in the collection are incredibly chic and will have a contemporary fashion-forward effect during the season.
The North Face Purple Label is the brand's venture into an outerwear line that caters more heavily to the urban adventurer. While not compromising functionality, the Fall/Winter 2018 collection presented a vast range of accessories, parkas and cozy clothing. The silhouettes have recognizable roots in outdoor activities by way of their rich color palette and tailored fit.
This 2018 outerwear line will prove to be extremely accessible for the energetic contemporary consumer who is looking forward to staying warm during the winter and engaging in some adventures — from cold weather camping to hiking.
The North Face Purple Label is the brand's venture into an outerwear line that caters more heavily to the urban adventurer. While not compromising functionality, the Fall/Winter 2018 collection presented a vast range of accessories, parkas and cozy clothing. The silhouettes have recognizable roots in outdoor activities by way of their rich color palette and tailored fit.
This 2018 outerwear line will prove to be extremely accessible for the energetic contemporary consumer who is looking forward to staying warm during the winter and engaging in some adventures — from cold weather camping to hiking.
Trend Themes
1. Urban Outerwear - There is an increasing demand for fashionable and functional urban outerwear that caters to the needs of the modern urban adventurer, presenting opportunities for disruptive innovation in urban outerwear design and manufacturing.
2. Cold Weather Apparel - The increasing need for innovative, functional and stylish cold weather apparel presents an opportunity for fashion designers and other stakeholders in the industry to explore new designs and materials that can cater to the modern consumer's taste.
3. Fashion-forward Functionality - The intersection of fashion-forward design and functionality is increasingly becoming critical in the apparel industry, and businesses exploring this trend stand to benefit from disruptive innovation opportunities offered.
Industry Implications
1. Fashion - The fashion industry can leverage the increasing demand for fashionable, functional and stylish cold weather apparel to come up with innovative designs that will cater to the modern consumer's needs.
2. Outdoor Gear - The outdoor gear industry can leverage the rising demand for urban outerwear that caters to the needs of the modern adventurer by exploring innovative designs and features that can satisfy this increasing demand.
3. Textile Manufacturing - With the rising demand for fashionable and functional urban outerwear lines, textile manufacturers that can come up with high-quality, innovative materials that cater to this need stand to benefit from disruptive innovation opportunities.
3.7
Score
Popularity
Activity
Freshness
