The Outdoor Journal Kit by Rite in the Rain Lets You Write Anywhere
Michael Hemsworth — May 11, 2013 — Lifestyle
References: riteintherain & thefancy
Being able to write in wet conditions is next to impossible, but with the Outdoor Journal Kit by Rite in the Rain it's easy to jot down notes without fear of them washing away with the drops. The Kit comes with everything one would need for writing down notes during a day trip or on a hike without having to worry about the stuff getting wet.
The exterior CORDURA fabric cover is for keeping all the equipment in one spot and houses a 1735 Outdoor Journal as well as a 97 All-Weather pen, which will keep working in extreme heat and cold, and even write upside down. The Outdoor Journal Kit by Rite in the Rain is perfect for an outdoors adventurer who wants to keep track of their journey.
The exterior CORDURA fabric cover is for keeping all the equipment in one spot and houses a 1735 Outdoor Journal as well as a 97 All-Weather pen, which will keep working in extreme heat and cold, and even write upside down. The Outdoor Journal Kit by Rite in the Rain is perfect for an outdoors adventurer who wants to keep track of their journey.
Trend Themes
1. Waterproof Writing Equipment - The rise of waterproof writing equipment provides opportunities for outdoor enthusiasts to take notes and write in any weather conditions.
2. Outdoor Journaling - The trend of outdoor journaling creates a market for durable and weather-resistant writing kits that can be used on hikes, day trips, and other outdoor activities.
3. All-weather Pens - The demand for all-weather pens that can withstand extreme conditions and write in any position opens up opportunities for innovative writing instrument manufacturers.
Industry Implications
1. Outdoor Gear - Outdoor gear companies can capitalize on the trend of waterproof writing equipment by developing and selling writing kits that are specifically designed for outdoor enthusiasts.
2. Stationery - The stationery industry can adapt to the trend of outdoor journaling by producing weather-resistant notebooks, pens, and other writing accessories for individuals who love to write outdoors.
3. Writing Instruments - Writing instrument manufacturers can tap into the market of all-weather pens by creating innovative designs and materials that can withstand harsh conditions and cater to the needs of outdoor adventurers.
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