Sony's Outdoor Art Show Had People in Canoes Try to Spot Waldo on a Canvas
Laura McQuarrie — July 22, 2014 — Marketing
References: sony & huffingtonpost
Sony recently set up an unusual outdoor art show in Southwark Lake, literally taking art to new depths. However, the art itself isn't anything that would go over your head, since the public installation featured the work from Martin Handford, the creator of Where's Waldo.
To make the exhibition even more intriguing, the public was invited to hop in a boat and try and spot Waldo using the new high-zoom HX60V or the HX400V camera from Sony, showing off the incredible power of the cameras from about 20 meters away. To encourage some photo-taking, Sony also challenged people to be the quickest to snap a photo of Waldo to win both a camera and a painting—it sure pays to have the peepers of an eagle, or a Sony camera in hand.
To make the exhibition even more intriguing, the public was invited to hop in a boat and try and spot Waldo using the new high-zoom HX60V or the HX400V camera from Sony, showing off the incredible power of the cameras from about 20 meters away. To encourage some photo-taking, Sony also challenged people to be the quickest to snap a photo of Waldo to win both a camera and a painting—it sure pays to have the peepers of an eagle, or a Sony camera in hand.
Trend Themes
1. Outdoor Interactive Installations - Businesses can create interactive outdoor art installations to enhance customer engagement and promote products.
2. Innovative Product Promotion - Companies can use creative methods such as scavenger hunts and challenges to promote new products.
3. Outdoor Photography Experiences - Businesses can provide unique outdoor photography experiences to entice customers to use and showcase their products.
Industry Implications
1. Photography - The photography industry could create more opportunities for interactive photography experiences.
2. Marketing and Advertising - The marketing and advertising industries could utilize outdoor art installations and challenges to enhance brand awareness and product promotion.
3. Tourism and Hospitality - The tourism and hospitality industry could incorporate outdoor photography experiences as part of their offerings to attract more customers.
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