This Ad Promotes a Service to Write Your Next Out-of-Office Message
References: westinooogenerator & adweek
This clever ad by Westin Hotels shows a cheeky out-of-office message that will encourage other employees to take some time off. This ad was created due to the statistically proven research that American employees don't take as much vacation time as they should.
Westin Hotels partnered with McSweeney's via BBH New York to create a clever ad, which will induce other employees with a feeling of missing out. The ad reads an out-of-office message from a businessman who is enjoying his time off. The email reads: "Thanks for the message, but I'm on vacation swimming with dolphins in a magnificent tropical lagoon..." The message continues, but the point is reached within the very first line.
While the ad focuses on humor, the underlying message uses society's "fear of missing out." By showing others what they could be doing, it will hopefully encourage them to take well-deserved time for themselves.
Westin Hotels partnered with McSweeney's via BBH New York to create a clever ad, which will induce other employees with a feeling of missing out. The ad reads an out-of-office message from a businessman who is enjoying his time off. The email reads: "Thanks for the message, but I'm on vacation swimming with dolphins in a magnificent tropical lagoon..." The message continues, but the point is reached within the very first line.
While the ad focuses on humor, the underlying message uses society's "fear of missing out." By showing others what they could be doing, it will hopefully encourage them to take well-deserved time for themselves.
Trend Themes
1. Vacation-encouraging Ads - Opportunity to create ads that promote vacation time and encourage employees to take time off.
2. Out-of-office Message Services - Opportunity to develop services that help employees write clever and engaging out-of-office messages for their vacations.
3. Fear of Missing Out (FOMO) Marketing - Opportunity to use FOMO marketing tactics to encourage employees to take time off and experience new things.
Industry Implications
1. Hospitality - Opportunity for hotels and resorts to create vacation packages and experiences that promote relaxation and enjoyment.
2. Advertising and Marketing - Opportunity for advertising agencies and marketing firms to create innovative campaigns that promote the importance of taking vacations and highlight the benefits of time off.
3. Technology - Opportunity to develop automated tools and applications that help employees manage their vacation time and encourage them to take regular breaks for improved productivity and well-being.
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