Vans' Authentic and SK8-Hi Sneakers Get OTW Patches
References: billys-tokyo.net & hypebeast
Skate label Vans is not unfamiliar with the concept of exploring oversized logos, and its latest drop boasts that exact concept as it adorns two of its signature models with OTW patches. The design is juxtaposing as it is understated, yet bold -- launched in the selection of either the Sk8-Hi or the Authentics. Both iterations are adorned in the large OFF THE WALL patchwork detail, which results in vastly different designs.
The Authentic sneakers update the label's signature skateboard logo in an all-over design print with the option of either black or red color schemes. Both versions are finished in layering print designs across canvas constructed uppers that contrast their simplistic white lacing system and midsoles. The Sk8-Hi shoes are offered in either a bright yellow and blue option or a muted black and white colorway. They have a solid color over the toe, the heel, and the tongue in suede materials and the label's signature checkerboard design towards the back.
The Authentic sneakers update the label's signature skateboard logo in an all-over design print with the option of either black or red color schemes. Both versions are finished in layering print designs across canvas constructed uppers that contrast their simplistic white lacing system and midsoles. The Sk8-Hi shoes are offered in either a bright yellow and blue option or a muted black and white colorway. They have a solid color over the toe, the heel, and the tongue in suede materials and the label's signature checkerboard design towards the back.
Trend Themes
1. Oversized Logos - Companies can explore the trend of oversized logos to create bold and attention-grabbing designs.
2. Patchwork Detail - The use of patchwork detail in footwear can offer unique and customizable options for consumers.
3. Contrasting Color Schemes - Incorporating contrasting color schemes into product designs can create visually striking and appealing aesthetics.
Industry Implications
1. Fashion - Fashion brands can embrace oversized logos and patchwork detail to innovate in footwear and apparel.
2. Sports - Sports brands can leverage contrasting color schemes to create eye-catching sneakers and athletic gear.
3. Streetwear - Streetwear labels can explore the trend of oversized logos and patchwork detail to create unique and trendy fashion pieces.
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