The 'OscarPRgirl Looks' Editorial was Styled by the Twitter-Lover
Alexandra Serrano — August 22, 2012 — Fashion
References: oscardelarenta & oscardelarenta
Boasting the appeal of the social media starlet, the OscarPRgirl, the OscarPRgirl Looks editorial for Oscar de la Renta is stunning.
With an immense Twitter following and a subculture all of her own, OscarPRgirl is leading the fashion house to the forefront of social media-savvy brand identity. It seems a natural progression that the popular online persona transcend from the blogosphere to online styling. With her groundbreaking style tips that include wearing cardigans backwards and gems of wisdom from Oscar himself, the style story is a show of unabashed eclecticism.
The über chic picks embody understated sensuality with references to the feminine glamour of the OldR house. Showcasing crop tops, maxis and noir lips, this editorial gives a stunning take on the season’s modish offerings.
With an immense Twitter following and a subculture all of her own, OscarPRgirl is leading the fashion house to the forefront of social media-savvy brand identity. It seems a natural progression that the popular online persona transcend from the blogosphere to online styling. With her groundbreaking style tips that include wearing cardigans backwards and gems of wisdom from Oscar himself, the style story is a show of unabashed eclecticism.
The über chic picks embody understated sensuality with references to the feminine glamour of the OldR house. Showcasing crop tops, maxis and noir lips, this editorial gives a stunning take on the season’s modish offerings.
Trend Themes
1. Social Media-driven Branding - Opportunity for brands to leverage social media influencers and online personas to enhance their brand identity.
2. Online Styling Editorials - Opportunity for fashion houses and influencers to create online editorials that showcase unique style tips and eclectic fashion choices.
3. Feminine Glamour Revival - Opportunity for fashion brands to tap into the revival of understated sensuality and feminine glamour in their designs.
Industry Implications
1. Fashion - Fashion industry can harness the power of social media influencers and online editorials to connect with a wider audience and enhance brand awareness.
2. Social Media Marketing - Social media marketing agencies can offer expertise to brands on how to effectively collaborate with influencers and create engaging online styling content.
3. Beauty - Beauty industry can align with the feminine glamour revival trend by creating products and campaigns that celebrate understated sensuality and classic glamour.
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