Oru Kayak is Set to Launch a Black Version of Its Signature Product
Niko Pajkovic — January 13, 2022 — Lifestyle
References: orukayak & blessthisstuff
Oru Kayak has announced the launch of its popular origami kayak in a limited-edition black version. Designed by Anton Willis, the sleek kayak boasts a compact and lightweight design -- the entire thing weighs just 25 pounds. Of course, like the brand's other models, the limited-edition version can be folded down to a 33 x 14 x 29-inch box (hence the name, origami).
However, the kayak's lightweight construction and foldable design do not limit its general robustness; the boat can easily hold up to 300 pounds. In addition, the company claims that the entire kayak can be assembled in as a little as five minutes, making it the perfect on-the-go option for weekend paddlers.
The limited-edition black version of Oru's origami kayak will launch on January 14 and will be made available to purchase on the brand's website.
Image Credit: Oru Kayak
However, the kayak's lightweight construction and foldable design do not limit its general robustness; the boat can easily hold up to 300 pounds. In addition, the company claims that the entire kayak can be assembled in as a little as five minutes, making it the perfect on-the-go option for weekend paddlers.
The limited-edition black version of Oru's origami kayak will launch on January 14 and will be made available to purchase on the brand's website.
Image Credit: Oru Kayak
Trend Themes
1. Limited-edition Origami Kayaks - The success of Oru Kayak’s popular and foldable design could spur other companies to launch exclusive versions of their own kayaks.
2. Lightweight Water Sports Equipment - Oru Kayak’s use of lightweight materials could inspire other companies to create lightweight water sports equipment for easy transport and accessibility.
3. Expanding Market for Kayak Enthusiasts - Oru Kayak’s innovative and foldable design could expand the market for kayak enthusiasts who may not have the space or ability to transport a traditional kayak.
Industry Implications
1. Outdoor Recreation Equipment - Growth in the outdoor recreation equipment market, particularly for kayaks and other water sports equipment, could see a surge in demand for foldable and lightweight products like the Oru Kayak.
2. Eco-friendly Consumer Goods - Oru Kayak’s use of sustainable and eco-friendly materials could encourage other industries, such as camping and hiking equipment, to use eco-friendly materials in their products.
3. Transportation and Logistics Industry - As the demand for foldable and lightweight products increases, the transportation and logistics industry could see a rise in demand for specialized packaging and shipping services to meet the needs of companies like Oru Kayak.
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