Google's Orkut and Facebook in a Battle Royale
Jessica Marcel — October 2, 2009 — Tech
References: orkut & techcrunch
Orkut and Facebook are headed towards a full-out war over international social media markets. While Facebook has the lead in the United States, Orkut has a foothold in Brazil and India.
But Facebook is gaining, and Google (the owner of Orkut) is having none of it. Orkut and Facebook offer the same service, so it’s all about advertising. Facebook offered the ability to import your contacts from Orkut (giving it a better ability to convert users). The added convenience seemed to be giving Facebook a lift, but now that feature doesn’t work. The kids at TechCrunch have a hunch that there’s more at work here than broken code.
The battle between Orkut and Facebook continues…
But Facebook is gaining, and Google (the owner of Orkut) is having none of it. Orkut and Facebook offer the same service, so it’s all about advertising. Facebook offered the ability to import your contacts from Orkut (giving it a better ability to convert users). The added convenience seemed to be giving Facebook a lift, but now that feature doesn’t work. The kids at TechCrunch have a hunch that there’s more at work here than broken code.
The battle between Orkut and Facebook continues…
Trend Themes
1. International Social Media Markets - There is a trend towards full-out war between social media giants over international markets, with Google's Orkut and Facebook leading the charge in Brazil and the United States, respectively, and disruptive innovation opportunities lie in streamlining advertising strategies targeting these audiences.
2. Competitive Social Media Advertising - The competition between Orkut and Facebook for advertising revenue is fierce, with innovative and efficient advertising campaigns dictating social media market success, allowing other industries to learn from these strategies and apply them across regions and platforms.
3. Social Media Platform Features - The trend in social media platform marketing is to provide user-friendly features that are easy to use and offer seamless integration between platforms, allowing businesses an opportunity for adopting technological simplification in order to remain competitive in the global market.
Industry Implications
1. Social Media Industry - The social media industry is focused on offering user-friendly interfaces, competitive advertising, and streamlining of platform features to remain successful in international markets, leveraging the competition between Facebook and Orkut to create innovative opportunities for growth.
2. Online Advertising Industry - Online advertising industries seek to innovate strategies to capture the lucrative audience of social media markets, utilizing the competition between Facebook and Orkut to gain insight into successful campaigns and adapt them for wider application.
3. Tech Industry - The tech industry can learn from social media competition and use the insights gained from digital marketing to create better platforms that offer seamless integration, user-friendly features, and focused advertising campaigns that can be applied across international markets.
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