The Adidas Originals Superstar Lite Pack Boasts Throwback Style
Jaime Neely — June 14, 2011 — Fashion
References: adidas & freshnessmag
The new Adidas Originals Superstar Lite Pack sneaker reflects the brand's undying ability to prefect a shoe. The Superstar model has had customers rushing to stores for over a decade thanks to its simple sophistication and undeniable street style. The Originals Superstar Lite Pack boasts some new enhancements and alterations that make the shoe much more comfortable than its predecessors. The series is made with an EVA foam mid-sole as opposed to its traditional rubber cup-sole.
As always, the shoe stays super fresh with its clean white finish and signature three stripes, reinforcing its classic style and reputation. The shoe is available with navy, green or red colorways and is set to hit stores this month.
As always, the shoe stays super fresh with its clean white finish and signature three stripes, reinforcing its classic style and reputation. The shoe is available with navy, green or red colorways and is set to hit stores this month.
Trend Themes
1. Throwback Sneakers - Opportunity for heritage brands to revamp past bestsellers with modern comfort.
2. EVA Foam Mid-soles - Opportunity for shoe brands to shift away from traditional rubber soles and offer a more comfortable option for consumers.
3. Clean White Colorways - Opportunity for brands to maintain classic style while offering new options with subtle color variations.
Industry Implications
1. Footwear - Opportunity for footwear brands to revitalize classic styles with modern comfort features.
2. Fashion - Opportunity for fashion brands to incorporate throwback sneakers as a staple item in their collections.
3. Retail - Opportunity for retailers to offer a mix of classic and modern styles to cater to a wider range of consumers.
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