Miguel Chevalier Presents 'Origin of the Curve'
Jamie Danielle Munro — September 27, 2014 — Art & Design
References: miguel-chevalier & designboom
Origin of the Curve is a sculptural installation for Samsung, presented in Berlin. The design fuses a number of different elements of digital art, stretching across multiple screens.
Apparently the sculpture draws "reference from the sweeping design of the tech-giant’s curved UHD TV," as stated on DesignBoom. What's interesting about this design is how Miguel Chevalier has turned a piece of tech into such an artistic medium. Chevalier is known for taking digital elements and creating artwork from unexpected sources. This certainly pushes the boundaries of digital mediums when it comes to artistic expression, and works well with the Samsung brand. Overall the installation is very colorful and will hopefully attract more clients to the company's products.
Photo Credits: designboom, miguel-chevalier
Apparently the sculpture draws "reference from the sweeping design of the tech-giant’s curved UHD TV," as stated on DesignBoom. What's interesting about this design is how Miguel Chevalier has turned a piece of tech into such an artistic medium. Chevalier is known for taking digital elements and creating artwork from unexpected sources. This certainly pushes the boundaries of digital mediums when it comes to artistic expression, and works well with the Samsung brand. Overall the installation is very colorful and will hopefully attract more clients to the company's products.
Photo Credits: designboom, miguel-chevalier
Trend Themes
1. Digital Art Installations - Tech-inspired sculptures like 'Origin of the Curve' are opening up new avenues for displaying digital art in public spaces.
2. Cross-medium Branding - Companies like Samsung are using digital art installations to showcase their products in a creative way, leading to more effective brand recognition.
3. Tech-inspired Art - Artists like Miguel Chevalier are exploring the aesthetic potential of technology, opening up new possibilities for art in the digital age.
Industry Implications
1. Art - The art world has a new frontier to explore in tech-inspired digital installations, pushing the boundaries of creativity in digital mediums.
2. Consumer Electronics - Tech leaders like Samsung can use digital art installations like 'Origin of the Curve' to showcase their latest products in a new and memorable way.
3. Advertising and Marketing - Marketers can use tech-inspired art installations to capture the attention of consumers and create a unique, memorable brand experience.
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