These New Dave's Killer Bread Organic Buns are Versatile
Michael Hemsworth — May 13, 2020 — Marketing
References: daveskillerbread & snackandbakery
The Dave's Killer Bread organic buns have been unveiled by the brand as a new range of bread products for consumers who are looking for a way to integrate more flavor and variety into their daily meals.
The breads come in the 21 Whole Grains and Seeds and the Burger Buns Done Right varieties, which are packed with 12 grams and six grams of protein, respectively. The bread buns are Non-GMO Project Verified, USDA Organic, rich in Omega-3s, whole grains and fiber.
Brand Manager Cristina Watson spoke on the new Dave's Killer Bread organic buns saying, "Consumers are hungry for organic buns, which make up less than one percent of the category, despite significant increases in demand for organic meat and plant-based alternatives. We wanted to give people a bun packed with the flavor and nutrition they expect from DKB, that will elevate anything they pile on it. They deserve a great organic bun.”
The breads come in the 21 Whole Grains and Seeds and the Burger Buns Done Right varieties, which are packed with 12 grams and six grams of protein, respectively. The bread buns are Non-GMO Project Verified, USDA Organic, rich in Omega-3s, whole grains and fiber.
Brand Manager Cristina Watson spoke on the new Dave's Killer Bread organic buns saying, "Consumers are hungry for organic buns, which make up less than one percent of the category, despite significant increases in demand for organic meat and plant-based alternatives. We wanted to give people a bun packed with the flavor and nutrition they expect from DKB, that will elevate anything they pile on it. They deserve a great organic bun.”
Trend Themes
1. Organic Bread - Opportunity for organic bread manufacturers to offer more flavor and variety to consumers while meeting demand for organic options.
2. Protein Packed Breads - Disruptive innovation opportunity for bread producers to include higher protein content in their products to meet the needs of health-conscious consumers.
3. Plant-based Alternatives - Opportunity for bread manufacturers to create plant-based bread options to meet the growing demand for plant-based alternatives.
Industry Implications
1. Bakery - Bakeries can boost sales and meet changing consumer preferences by offering organic and protein-packed bread options.
2. Organic Food - Opportunities for organic food companies to expand their bread offerings with more flavor-forward and protein-packed options.
3. Plant-based Food - Plant-based food brands can expand their product lines by offering organic and protein-packed bread alternatives that align with their core values.
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