Portland General Store's Organic Body Products are Multifunctional
Laura McQuarrie — November 11, 2014 — Business
References: portlandgeneralstore & coolhunting
This range of organic body products from the Portland General Store were introduced as its first ever line for women, following a successful line of skincare for men. What makes the preservative-free products so special is that they're extremely versatile—a soap doubles as shampoo, body bars are gently enough to also be used on the face and oils are suitable for use on everything from hair to nails and the face as well.
The creator behind the line, Lisa Brodar, describes that inspiration for the collection of multipurpose products came from her grandmother. If the fact that the line is multipurpose and organic aren't enough good words to win you over, the skincare range is also vegan and environmentally-friendly.
The creator behind the line, Lisa Brodar, describes that inspiration for the collection of multipurpose products came from her grandmother. If the fact that the line is multipurpose and organic aren't enough good words to win you over, the skincare range is also vegan and environmentally-friendly.
Trend Themes
1. Multipurpose Organic Products - There is an opportunity for companies to create multipurpose organic products that are versatile and sustainable.
2. Preservative-free Products - Companies can explore creating preservative-free products that offer a natural alternative to traditional skincare and body products.
3. Vegan Skincare - There is a growing demand for vegan skincare products that are not only good for the skin but also environmentally-friendly.
Industry Implications
1. Beauty and Personal Care Industry - Innovation opportunities exist for the beauty and personal care industry to create multipurpose organic products and vegan skincare lines.
2. Organic and Natural Product Industry - The organic and natural product industry can capitalize on the growing demand for preservative-free, environmentally-friendly products that promote healthy living.
3. Sustainable Lifestyle Industry - The sustainable lifestyle industry can benefit from producing products that promote a sustainable and eco-friendly way of living, such as multipurpose organic body products.
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