Post is Bringing Oreo O's Back to Store Shelves in the U.S.
Michael Hines — June 2, 2017 — Life-Stages
References: postconsumerbrands & fortune
Post Holdings, better known to consumers as Post, has announced that Oreo O's will be making a comeback. The cereal was sold between 1998 and 2007 in the U.S., although it has remained on store shelves overseas. Despite a push for healthier food from consumers, Oreo O's will be exactly the same as it was 10 years ago. That means chocolate loops with a vanilla creme coating. Post has given Oreo O's a suggested retail price of $3.98 a box.
Relaunching Oreo O's makes sense for a variety of reasons. First off, the children who enjoyed it back in the late 1990s and throughout the 2000s are mostly grown adults now. These grown adults are now doing the shopping for themselves and are susceptible to nostalgia. Also, relaunching Oreo O's allows Post to put another cereal on the grocery store shelves without doing a lot of work.
Relaunching Oreo O's makes sense for a variety of reasons. First off, the children who enjoyed it back in the late 1990s and throughout the 2000s are mostly grown adults now. These grown adults are now doing the shopping for themselves and are susceptible to nostalgia. Also, relaunching Oreo O's allows Post to put another cereal on the grocery store shelves without doing a lot of work.
Trend Themes
1. Nostalgia Marketing - The relaunch of Oreo O's cereal taps into the trend of nostalgia marketing and provides an opportunity for other companies to bring back beloved products from the past.
2. Comfort Food as a Treat - As consumers continue to seek healthier food, the reemergence of cereal like Oreo O's as a 'treat' item rather than an everyday option presents an opportunity for new brands to enter the market with similar indulgent products.
3. Limited Edition Spins on Classic Products - The potential for Post to capitalize on their limited-time offering of Oreo O's presents a ripe opportunity for other companies to offer unique spins on classic products to pique temporary demand.
Industry Implications
1. Cereal Production - National brands and small-batch manufacturers alike can leverage the trend of nostalgic treats in cereal production.
2. Packaged Snack Foods - The reemergence of Oreo O's presents an opportunity for other snack food makers to reintroduce beloved products from the past to the market.
3. Marketing and Advertising - Nostalgia marketing is an emerging trend, and creative marketing firms have an opportunity to identify nostalgic interests and create targeted campaigns for their clients.
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