Burgerville Announced its Plans for New Items Through September
Colin Smith — July 30, 2024 — Business
References: burgerville & qsrmagazine
Burgerville has announced the addition of several new items to its menu, featuring the Oregon Marionberry Shake, Oregon Marionberry Sundae, Oregon Marionberry Lemonade, and Fried Green Beans. The Oregon Marionberry Shake combines the sweet taste of Marionberries from Liepold Family Farms with Umpqua Dairy Ice Cream or Cosmic Bliss Plant-Based Ice Cream, topped with whipped cream or coconut whipped cream, and finished with a marionberry drizzle. The Oregon Marionberry Sundae includes creamy Umpqua Ice Cream or Cosmic Bliss Plant-Based Ice Cream, topped with juicy Oregon Marionberries, whipped cream or coconut whipped cream, and colorful sprinkles. Both items will be available from early August to early September.
Additionally, the Oregon Marionberry Lemonade offers a refreshing blend of juicy Oregon Marionberries and Burgerville’s signature house lemonade, available in 22oz and 32oz sizes. The Fried Green Beans are coated in a tempura-style batter and fried to a golden crisp, made with plant-based and gluten-free ingredients. These green beans will be available starting in late September.
Image Credit: Burgerville
Additionally, the Oregon Marionberry Lemonade offers a refreshing blend of juicy Oregon Marionberries and Burgerville’s signature house lemonade, available in 22oz and 32oz sizes. The Fried Green Beans are coated in a tempura-style batter and fried to a golden crisp, made with plant-based and gluten-free ingredients. These green beans will be available starting in late September.
Image Credit: Burgerville
Trend Themes
1. Plant-based Desserts - The inclusion of Cosmic Bliss Plant-Based Ice Cream highlights the growing popularity and variety in plant-based dessert options.
2. Locally Sourced Ingredients - The use of Oregon Marionberries from Liepold Family Farms showcases a focus on locally sourced, high-quality ingredients in restaurant offerings.
3. Seasonal Menu Items - Introducing menu items like the Oregon Marionberry Shake and Sundae for limited times emphasizes the appeal of seasonal, exclusive food offerings.
Industry Implications
1. Food and Beverage - Burgerville's updated menu with plant-based and locally sourced items signals a shift in the evolving food and beverage industry toward sustainable and ethical consumer choices.
2. Agriculture - The demand for specialty local fruits, as demonstrated by the use of Oregon Marionberries, aligns with the increasing opportunities for small-scale and specialty farmers.
3. Restaurants and Hospitality - Updating restaurant menus seasonally with limited-time items like those offered by Burgerville promotes innovation and customer engagement in the competitive hospitality sector.
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