HASK's Orchid & White Truffle Range Strengthens Hair Proteins
Laura McQuarrie — June 12, 2018 — Fashion
References: haskbeauty & cosmeticsbusiness
HASK launched a new Orchid & White Truffle collection as a rehydrating haircare solution for all hair types. The three-piece collection includes a shampoo, a conditioner and a deep conditioning sachet, all of which feature luxurious extracts sourced from Belgium and the south of France.
The moisturizing haircare solutions are designed to improve upon the look and feel of dull, dry locks with a formula that specifically helps to strengthen proteins—as such, the collection also includes hydrolysed pea protein, which was included for its moisturizing properties, ability to improve hair elasticity and prevent breakages.
Across its entire haircare collection, HASK puts a focus on single ingredients and their benefits, such as cactus water for providing weightless moisture or charcoal's ability to clarify the hair and scalp of buildup without stripping it of moisture.
The moisturizing haircare solutions are designed to improve upon the look and feel of dull, dry locks with a formula that specifically helps to strengthen proteins—as such, the collection also includes hydrolysed pea protein, which was included for its moisturizing properties, ability to improve hair elasticity and prevent breakages.
Across its entire haircare collection, HASK puts a focus on single ingredients and their benefits, such as cactus water for providing weightless moisture or charcoal's ability to clarify the hair and scalp of buildup without stripping it of moisture.
Trend Themes
1. Luxurious Haircare Collection - There is an opportunity for other haircare brands to emulate HASK by creating luxurious haircare products that focus on single ingredients.
2. Protein-focused Haircare - There is an opportunity for haircare brands to develop protein-rich collections that strengthen hair strands and create shine.
3. Ingredient-focused Marketing - There is an opportunity for beauty brands to create marketing strategies that focus on the benefits of single ingredients, such as cactus water or charcoal.
Industry Implications
1. Haircare - Haircare brands can innovate by creating collections that prioritize protein-rich ingredients instead of using traditional formulations.
2. Beauty - Beauty brands can appeal to consumers by marketing products that use single ingredients and their benefits to improve the overall health of the skin or hair.
3. Luxury Beauty - Luxury beauty brands can create high-end products that feature rare or expensive ingredients, appealing to consumers who value exclusive, high-quality beauty.
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